Redacción / Quintana Roo Ahora
ISLA MUJERES.- A pocos minutos al norte de Cancún, Costa Mujeres comienza a brillar con luz propia. No solo por sus aguas turquesa o sus playas de arena blanca, sino por su creciente consolidación como destino premium para el turismo de reuniones. En otras palabras: la selva, el mar y las juntas ahora conviven en perfecta armonía.
La Asociación de Hoteles de Cancún, Puerto Morelos e Isla Mujeres confirmó que Costa Mujeres se ha fortalecido como sede de eventos, congresos e incentivos corporativos gracias a una mezcla ganadora: nueva infraestructura hotelera, conectividad aérea estratégica y una oferta de servicios especializados pensada para el segmento MICE (Meetings, Incentives, Conferences and Exhibitions).
De la palapa al salón de convenciones
Marissa Setién, directora ejecutiva de la Asociación, explicó que los hoteles del destino han apostado por tecnología de punta, salones modulares, centros de convenciones con capacidad para cientos de personas, y salas de juntas equipadas con soluciones audiovisuales de última generación. “Costa Mujeres está lista para albergar eventos de alto nivel, tanto nacionales como internacionales”, aseguró.
Pero más allá de la infraestructura, el encanto de este nuevo polo turístico está en su dualidad: mientras los participantes asisten a conferencias climatizadas y sesiones plenarias, al salir les esperan manglares, spas de clase mundial y actividades acuáticas frente al mar Caribe.
El turismo “bleisure” llegó para quedarse
Uno de los conceptos que ha cobrado fuerza en Costa Mujeres es el llamado bleisure, esa fusión entre negocios (business) y placer (leisure) que cada vez más viajeros corporativos buscan. Organizar una cumbre empresarial por la mañana y terminar el día en un club de playa o en un campo de golf reconocido internacionalmente ya no es un lujo, sino parte integral del itinerario.
Además, la privacidad y exclusividad del destino —aún alejado del bullicio turístico de Cancún— lo convierten en una alternativa ideal para eventos que requieren concentración, contacto con la naturaleza y un entorno inspirador.
Un Caribe con agenda corporativa
El crecimiento del segmento MICE en Costa Mujeres no es casualidad. Forma parte de una estrategia más amplia para diversificar la oferta turística de Quintana Roo, apostando no solo al sol y playa, sino al valor agregado de un destino que también puede hablar el lenguaje de los negocios.
La Asociación de Hoteles afirmó que seguirán impulsando este segmento como parte clave del desarrollo económico regional, buscando que Costa Mujeres no solo sea sinónimo de descanso, sino también de productividad, innovación y experiencias transformadoras.
En un mundo donde los eventos corporativos se rediseñan para ofrecer más que solo juntas y café, Costa Mujeres se perfila como ese nuevo tablero donde las decisiones se toman frente al mar.
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